Oat Beta-Glucan Market 2025 Growth Drivers, Regional Outlook, Competitive Strategies and Forecast up to 2035
The global oat
beta-glucan market is poised for consistent growth, with its market
valuation projected to increase from around USD 789.7 million in 2025 to nearly
USD 1.75 billion by 2035. This robust expansion reflects a compound annual
growth rate (CAGR) of 8.3% during the forecast period. The upward trajectory is
underpinned by rising consumer awareness regarding the health benefits of
functional dietary fibers and the growing inclusion of oat beta-glucan in
wellness-oriented food and beverage formulations.
A primary driver behind this momentum is the growing
interest in natural ingredients that contribute to cardiovascular health,
cholesterol reduction, and improved immunity. Oat beta-glucan, a soluble
dietary fiber derived from oats, is gaining traction due to its clinically
studied benefits, particularly in reducing LDL cholesterol and managing blood
sugar levels. As chronic conditions like diabetes, obesity, and heart disease
rise globally, consumers and manufacturers alike are turning to scientifically
supported nutraceuticals and food additives—fueling the demand for oat
beta-glucan in both developed and emerging markets.
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The oat beta-glucan market has seen strategic mergers and
acquisitions aimed at strengthening product portfolios and expanding global
reach. Companies such as Tate & Lyle and Beneo have engaged in acquisitions
of oat processing startups to enhance supply chains and increase their share in
the functional food ingredients segment. These consolidation efforts are also
geared toward developing innovative formulations tailored for functional
beverages, dietary supplements, and clinical nutrition.
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- The
market is forecast to expand at a CAGR of 8.3% from 2025 to 2035.
- Rising
health consciousness and demand for cholesterol-lowering foods are fueling
adoption.
- M&A
activities are reshaping the competitive landscape and strengthening
R&D capabilities.
- Functional
beverages and supplement applications are expected to dominate market
share.
- Asia
Pacific is emerging as a high-growth region due to increasing chronic
disease burden.
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Key trends shaping the oat beta-glucan industry include the
surge in vegan and clean-label nutrition, and increasing innovation in delivery
formats like ready-to-drink shakes, capsules, and snack bars. Brands are now
focusing on optimizing taste and texture in formulations using oat beta-glucan
while maintaining its bioactivity. There’s also a notable uptick in usage
across cosmetic and personal care products for skin hydration and anti-aging
benefits.
๐๐ข๐ ๐ง๐ข๐๐ข๐๐๐ง๐ญ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ๐ฌ ๐ข๐ง ๐๐ฅ๐จ๐๐๐ฅ ๐๐๐๐ญ๐จ๐ซ
Recent innovations include microencapsulation techniques to
enhance the stability and absorption of oat beta-glucan in food matrices.
Companies are also investing in enzymatic extraction methods to ensure high
purity and functionality of the fiber. The rise of precision nutrition is
prompting new product launches tailored to specific health concerns like
metabolic syndrome and hypertension, further embedding oat beta-glucan into
mainstream health solutions.
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Opportunities abound in expanding applications beyond
traditional food categories. Sports nutrition, elder care products, and pet
food sectors present untapped potential for oat beta-glucan incorporation. The
ingredient’s ability to deliver sustained energy release and immune support
positions it well in these emerging applications. Additionally,
sustainability-driven initiatives in oat cultivation are expected to enhance
supply chain resilience and consumer appeal.
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- In
2024, Beneo launched a new line of oat beta-glucan concentrates targeting
the sports nutrition segment.
- Swedish-based
Biovelop partnered with a Canadian distributor to expand its oat fiber
solutions across North America.
- DSM
introduced a plant-based cholesterol-lowering product incorporating
high-purity oat beta-glucan, aimed at cardiac patients.
๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐ง ๐๐ฎ๐ญ๐ฅ๐จ๐จ๐ค
The market is moderately consolidated, with key players
including Tate & Lyle, Beneo, DSM, and Biovelop leading innovation. New
entrants are focusing on differentiated offerings such as organic-certified or
gluten-free oat beta-glucan. Competitive dynamics are increasingly driven by
R&D in extraction techniques, bioavailability enhancement, and
multi-functional blends for targeted health outcomes.
Key Players influencing the Oat Beta-Glucan Market are
Oatwell, DSM Nutritional Products, Kerry Group, Cargill, Tate & Lyle,
Granotec, BASF, Hawkins Watts, Oatside, Nutraceutical International
Corporation, Avena Foods, Others
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United States: The U.S. oat beta-glucan market is
projected to grow at a CAGR of 8.4%, propelled by a strong consumer shift
towards functional foods and heart health supplements.
China: With a CAGR of 8.4%, China is becoming a
lucrative market due to rising urbanization and increased prevalence of chronic
conditions such as diabetes and cardiovascular diseases.
Japan: Japan’s aging population and high demand for
health-enhancing food products are contributing to a steady CAGR of 8.3%,
driven by innovations in nutraceuticals and fortified foods.
Key Segments of the Report
By Form:
As per Form, the industry has been categorized into Powder
and Liquid.
By Application:
As per Application, the industry is categorized into Food
and Beverage (Bakery Products, Dairy Products, Functional Foods, and
Beverages), Pharmaceutical, Nutraceutical, Animal Nutrition, and Personal Care
& Cosmetics.
By Distribution Channel:
As per distribution channel, the industry has been
categorized into Offline (Modern Trade, Health Foods Stores, Pharmacies or Drug
Stores, and Other Offline Retails), and Online.
By Region:
Industry analysis has been carried out in key countries of
North America, Latin America, Europe, East Asia, South Asia, Oceania, and the
Middle East & Africa.
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