FMI Research

 The  matcha market  has experienced significant growth and popularity in recent years. Matcha is a powdered form of specially grown and processed green tea leaves, traditionally used in Japanese tea ceremonies. It is known for its vibrant green color, unique flavor, and potential health benefits. The matcha market is expected to record a CAGR of 10.2% during the forecast period. The market is expected to hold a share of US$ 2.7 billion in 2023 while it is anticipated to cross a value of US$ 7.1 billion by 2033. Significant Growth Factors: The generation that is becoming concerned about their health is taking action to combat both the consequences of pollution and the rising number of diseases. Food items with antioxidant and anti-inflammatory effects are therefore in high demand. Matcha encourages suppliers of organic skincare products to utilize it because it prevents acne and other skin issues. Teenagers’ hormonal ...

  In a recent study, ESOMAR-certified consulting firm Future Market Insights (FMI) projects a favorable demand outlook for the global  matcha market  during the forecast period 2021 to 2031. The global matcha sales are poised to total  US$ 2.28 Bn  in 2021, exhibiting a stellar  10.2% CAGR . Increasing applications of matcha in diverse end-use sectors such as food and beverage, personal care, and foodservice are driving sales in the market. Apart from this, growing preference for non-alcoholic beverages among millennials is providing tailwinds to market sales. Matcha is termed as a ‘superfood’ in the food industry as it is packed with vital nutrients and minerals. Loaded with antioxidants, vitamin A and C, and minerals such as potassium, calcium, and magnesium, matcha is becoming a frequently used product in households. Health benefits derived from matcha are key factors propelling sales in the market. Matcha can potentially combat cholesterol, liver damage...