Premium Bottled Water Market Poised for Strong Value-Led Growth, Projected to Reach USD 78.8 Billion by 2035
The global premium bottled water market is entering a sustained growth phase, supported by rising health awareness, premiumization across beverages, and expanding global retail reach. The market is expected to grow from USD 41.2 billion in 2025 to USD 78.8 billion by 2035 , registering a 6.7% CAGR and generating an absolute dollar opportunity of USD 37.6 billion over the forecast period. This expansion reflects a clear shift in consumer behavior toward high-quality, mineral-rich, and branded hydration solutions that deliver both functional and lifestyle value. Premium bottled water is increasingly positioned as a wellness-driven alternative to sugary drinks and carbonated beverages. Consumers are prioritizing purity, traceable sourcing, mineral composition, and premium packaging, particularly in urban markets. The rise of functional enhancements—such as added electrolytes, vitamins, and alkaline properties—along with innovations in glas...