Global Coconut Water Market High State Of Affairs, SWOT Analysis, Business Summary & Forecast 2030

 

The coconut water market is driven by the changing preferences of consumers. According to Future Market Insights, evolving consumer tastes will enable growth in the market between 2020 and 2030.

Gone are the days when consumers made a decision on what companies said to them, it’s the time of modern-day smart consumer, those who make decisions based on trust of their consumer peers and no longer on marketing gimmicks. Present day smart consumers are looking for a premium experience in their products, be it presentation or taste, consumers want perfection.

Convenient-innovative- and sustainable packaging, vibrant colours, fortified-enriched ingredients, strong label game, exotic flavours, are expected to attract consumer’s attention.

Coconut water, owing to its health benefits, is gaining traction in the food & beverage industry, leading to the market’s well-positioned growth.

In 2020, H2 the pioneers of coconut water market in Australia decide to take the ‘better for you’ to new heights by launching the range of healthy beverages in the United States. The company is focusing to introduce its other products including H2coco Pure Pink Coconut Water to American consumers. In 2018, Coco-Cola Brazil launched Agua de Coco coconut water –juice blends in 200 ml carton variants of original coconut water, and flavored coconut water in mango, and passion fruit. In 2018, A Thai firm best known for its palm oil products is extending its functional beverage range with coconut water products containing beauty-boosting collagen and fatigue-fighting cordyceps.

Who is winning?

As manufacturers seek to lessen the unpredictability caused by demand uncertainty and surging cost, they are aiming at higher control over the supply chain to aid organizational alertness and improve pace to market. Moreover, by focusing on building an organization that is adequately flexible to prosper in today’s economy, manufactures are correspondingly keeping an eye on the bigger picture. Those operating in beverage industry are improving supply chain efficiencies thereby lowering operational costs to gain greater profits in highly competitive industry.

In 2019, Vita Coco, considered as one of the largest coconut water brands released new beverage line of sparkling coconut water with juice infused and also includes CBD. This new coconut drinks are made available in three flavours i.e. cardamon-lemon, cloved orange and ginger-apple. In 2018, Tropicana Products, Inc., a Bradenton, Fla.-based division of PepsiCo, introduced Tropicana Coco Blends. Tropicana Coco Blends is a juice drink featuring a splash of coconut water, and available in Pineapple with Coconut Water and Peach Passion Fruit with Coconut Water. In 2019, TAJA Coconut, a new innovative coconut water brand announced the launch of its sugar free and non-GMO coconut water. The company patented cold-filtered three-part process extracts for coconut water while keeping all the nutrients intact by avoiding the application of harmful heat, air or additives.

Key Segment

Nature

  • Conventional
  • Organic

Application

  • Food
  • Bakery & Confectionery
  • Breakfast Cereal
  • Dairy Products
  • Sauces and Salads
  • Other Food Products
  • Beverages
  • Alcoholic Beverages
  • Tea & Coffee
  • Other Beverages
  • Cosmetics & Personal Care
  • Skin Care
  • Hair Care
  • Nutraceutical
  • Animal Feed & Pet Food
  • Retail

Flavour

  • Unflavored/Original
  • Flavored

Sales Channel

  • B2B/Direct
  • B2C/Indirect

Global

  • North America
  • Latin America
  • Europe
  • East Asia
  • Southeast Asia and Pacific
  • Middle East and Africa

Coconut Water Market Outlook & Key Findings

  • Future Market Insights (FMI) forecasts positive growth for global coconut water market at a CAGR of 10.5% between 2020 and 2030
  • Consumer preferences are shifting towards natural beverages hence big manufacturers are offering packaged coconut water drinks and beverages to gain traction
  • Over 70% of coconut water accounts for original/ unflavored. Despite availability in various flavors, regular coconut water will remain consumer favorite, accounting for nearly one-fourth of the market,  finds FMI

 

Information Source: https://www.futuremarketinsights.com/reports/coconut-water-market

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