Superfood Powders Market – Latest Scenario On Innovation, Revolutionary Opportunities & Top Consumers 2032

The Global Superfood Powders Market is expected to reach a market valuation of USD 6,750.0 Mn by the year 2022, accelerating with a CAGR of 7.2% by 2022-2032. North America Superfood Powders sales are likely to account for ~35% of the demand in the Global Superfood Powders Market, valued at USD 13,528.6 Mn in 2032.

Superfood powders have moved beyond the health food stores to land at local supermarkets and hypermarkets. While the authenticity of benefits of these products is still a subject of debate in various scientific spheres, large-scale and increasing demand for superfood powders is paving the way for innovative products and new businesses, according to a new report by Future Market Insights (FMI).

Superfood powders are nutrition-rich products that offer specific health benefits, ranging from imploring immune system and detoxifying the body naturally, to boosting energy levels as well as sexual health.

These products are considered suitable for adding significant nutrients to food and beverages – baked goods, yogurt, smoothies, and lattes – that are consumed on a daily basis.

Consumers perceive their health and well-being comprehensively, embracing a balanced set of lifestyle habits that scale up to a more general sense of feeling well. In addition, consumers are increasingly seeking food products with a functional boost, whether the product is a snack, beverage, or on-the-go meal.

Recent studies reveal that consumers have been increasingly turning to food and beverage choices that provide functional benefits over the recent past, yet the trend has gained significant momentum during the COVID-19 pandemic.

Superfood Powders Market Size Study

About 65% of consumers seek food and beverages with added functional ingredients, and 25% are actively looking for superfoods Functional ingredients such as moringa, maca, hemp, and matcha remain bestsellers East and South Asia to reflect potential growth prospects in the coming years

“Consumers are substantially looking for plant-based protein, with various startups delivering novel categories of alternatives to dairy and meat. As these startups build up, few are innovating new types of plant-based protein that go beyond soy or nuts. Algae protein, pea protein, and chickpeas are witnessing strong early-phase momentum,” says the analyst at FMI.

COVID-19 Impact on Superfood Powders Market

The COVID-19 pandemic has triggered notable change in consumer behavior, as consumers are substantially demand for health-centric food and beverages.

Some consumer-health firms in the US have registered rise in prevention- and immunity-oriented products amid the pandemic, with an over 40% y-o-y surge in sales of multivitamins.

Moving ahead, consumers are shifting from conventional channels to other channels for buying superfood powders in the wake of social distancing norms and stay-at-home orders. Online sales of grocery items soared by 20% y-o-y in Italy from February 23 through March 11, 2020.

Similar shifts in purchasing platforms are already in progress in the US, where online traffic for groceries has climbed up by at least 25%. Driven by these pandemic-led facts and figures, manufacturers of superfood powders are going online to lock in consumers through better-quality products.

Key Segment

Nature

  • Organic
  • Conventional

Sales Channel

  • Modern Trade
  • Convenience Store
  • Specialty Store
  • Pharmacy Store
  • Online Retail
  • Other Sales Channels

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

Superfood Powders Market – Competitive Intelligence

The global superfood powders market remains highly competitive. As such, market players are differentiating their product portfolio with unique value propositions to firm their grip in marketplace.

Brandless has rolled out 15 new products including vitamins, superfood powders, supplements, and essential oils. The superfood powders comprise of plat-based protein, matcha, and maca. Moreover, all of the products are gluten-free, organic, and vegan. Nutiva has introduced Organic MCT Creamer that contain medium-chain triglycerides (MCT) extracted from coconut oil. Love Beets has developed ‘Love Beets’ superfood powder for health and fitness enthusiasts. These superfood powders are made with 100% beets, contain no additives, sugar or preservatives, and are non-GMO, gluten-free, and organic.

Want To Know More About Superfood Powders Market?

A new market research report published by Future Market Insights (FMI) on the global superfood powders market report offers comprehensive insights into the market demand trends and analysis of opportunities over the forecast period, 2020-2030. The report examines the superfood powders market through three different segments – nature, sales channel, and region. The superfood powders market report also provides extensive assessment of pricing by different key market dynamics, life cycle analysis, and technologies that are being deployed in the manufacturing of superfood powders and product adoption across several end-use industries

Superfood Powders Market Outlook & Key Findings

  • Market to ride the global wave of ‘organic’ and ‘vegan’ trend
  • Online channels gain prominence due to COVID-19 induced behavior changes
  • Seeds, berries, and exotic algae powders to stay in-demand
  • North America largest market, with the US accounting bulk of the demand

Information Source: https://www.futuremarketinsights.com/reports/superfood-powders-market

Comments

Post a Comment

Popular posts from this blog

Chewable Energy Tablet Market Potential Growth, Share, Demand and Analysis of Key Players — Forecasts to 2034

 The global  chewable energy tablet market  value is estimated to total  US$ 478.9 million  in 2024. It will likely exhibit a CAGR of  8.9%  throughout the forecast period, totaling a valuation of  US$ 1,120.6 million  by 2034. Consumers mostly prefer orange-flavored chewable energy tablets owing to their perceived health benefits and other advantages. As per the latest analysis, the orange flavor segment will likely progress at a CAGR of  5.6%  through 2034. Request a Sample of this Report: https://www.futuremarketinsights.com/reports/sample/rep-gb-19020 Several factors are predicted to fuel the growth of the chewable energy tablet industry during the assessment period. These include: Increasing demand for convenient and portable energy sources Growing health consciousness Rising preference of fitness enthusiasts towards chewable energy products Escalating  demand for functional foods Ava...
Read more

Canned Soup Market Growth Opportunities, Industry Analysis, Size, Share, Geographic Segmentation & Competitive Landscape Report To 2032

 The  canned soup market  is witnessing significant growth in recent years due to the convenience it offers to consumers. Canned soups are a quick and easy meal option, saving time and effort in the kitchen. With an increasing number of working individuals and busy lifestyles, the demand for ready-to-eat meals is soaring. Additionally, the pandemic has further driven the market, as people seek shelf-stable, long-lasting food options during lockdowns. The global canned soup market is anticipated to rise at a CAGR of 6.6% over the projected period, reaching a market value of US$ 2.8 Bn by 2022. Furthermore, consumers prefer canned soup products to alternative protein sources because of benefits such as balanced macro and micronutrients, as well as high protein content. As the consumption of processed foods is increasing across the globe, the demand in the market is expected to surge. Dive into the dynamic world of the Canned Soup Market with our exclusive Sa...
Read more

Moringa Tea Market Size 2024 Global Industry Share, Top Players, Opportunities And Forecast To 2034

 The global  moringa tea market  size to record a valuation of US$ 8,001.40 million in 2024. Looking ahead to 2034, the current forecast projects a CAGR of 10.40% throughout. Current projections of the moringa tea industry imply a valuation of US$ 21,456.10 million by 2034. Impelling Causes Bolstering Moringa Tea Demand Owing to its health benefits, moringa tea is a proliferating trend among other tea beverages on the market, such as the well-known matcha tea. The market niche of moringa tea is evolving due to its appeal to tea lovers and health-conscious consumers. Moringa tea stands out from other tea products due to its high nutritious content and lack of caffeine. Among the products made from moringa are oil, tea, seeds, and other health-related items. The global moringa tea market is augmenting due to the ease with which raw materials can be obtained and the extensive network of exporters of moringa tea. Request a Sample Report!  https://www.futuremarket...
Read more