Licorice Candy Market Earnings Margins, Value Of Production & Consumption Demand Figures 2025 to 2035

 

The global licorice candy market is on a path of steady expansion, fueled by rising consumer interest in natural and herbal confectionery products. In 2025, the market stood at USD 306.4 million and is forecast to reach USD 455.2 million by 2035, growing at a compound annual growth rate (CAGR) of 5.2%. Shifts in consumer preferences—especially toward healthier, plant-based, and organic snacks—are driving demand for licorice-based products across multiple regions.

Licorice candy’s appeal lies in both its distinctive taste and its perceived health benefits. With increasing focus on wellness, digestive health, and reduced sugar intake, licorice is gaining traction among health-conscious consumers. The market is responding with an array of new product innovations, including sugar-free varieties, gourmet flavors, and candies infused with functional ingredients.

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Key Licorice Candy Market Trends Highlighted:

Rising Health Consciousness:
Consumers are making more mindful choices about what they eat, pushing traditional sugary snacks aside in favor of healthier alternatives. Licorice, with natural anti-inflammatory and digestive benefits, is being reimagined as a functional candy option. Brands are introducing low-sugar, plant-based, and organic versions to tap into this demand.

Increasing Demand for Natural Ingredients:
Today’s consumers are increasingly focused on clean-label products, opting for confections that are free from synthetic additives. Licorice, derived from the Glycyrrhiza glabra root, is perceived as a natural and authentic ingredient. Manufacturers emphasizing natural sourcing and production transparency are gaining a competitive edge.

Expansion of Flavors and Varieties:
Once synonymous with classic black licorice, the market now features a vibrant mix of flavors like mango, cinnamon, strawberry, and even exotic fruit blends. These new varieties cater to diverse palates and attract younger demographics, while also resonating with the growing trend toward gourmet and artisanal snacks.

Licorice Candy Industry Developments:

  • Leading manufacturers are launching licorice-infused functional candies aimed at digestive health.
  • Organic and gluten-free licorice variants have gained popularity in North America and Europe.
  • Strategic partnerships with e-commerce platforms are enhancing direct-to-consumer accessibility.
  • Brands are increasingly using sustainable and recyclable packaging to appeal to eco-conscious buyers.
  • Companies are expanding their flavor portfolios and leveraging local ingredients for regional markets.

Key Takeaways of Report:

  • The licorice candy market is projected to grow at a CAGR of 5.2% from 2025 to 2035.
  • Demand is increasingly driven by consumer interest in natural, functional, and gourmet confectionery.
  • Major growth regions include the United States, European Union, South Korea, and Japan.
  • E-commerce is proving crucial in boosting market reach and consumer access.
  • Product innovations and flavor diversification are critical growth strategies.

Licorice Candy Market Drivers:

  1. Consumer Shift Toward Healthy Snacking:
    As health awareness grows, consumers are prioritizing snacks with nutritional and functional benefits, pushing licorice into the spotlight.
  2. Preference for Clean Label and Organic Products:
    Clean-label ingredients and transparency in sourcing are gaining consumer trust, making natural licorice a favorable choice.
  3. Innovation and Product Differentiation:
    A broader range of flavors, reduced sugar options, and health-oriented formulations are enhancing product appeal and market penetration.
  4. Rise in Online Shopping:
    Online platforms are playing a vital role in boosting sales, especially for specialty and gourmet licorice products that are not widely available in brick-and-mortar stores.

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Licorice Candy Market Regional Insights:

United States (CAGR: 4.9%)
Consumer demand for organic and sugar-free candies is driving the U.S. market. The launch of new herbal and flavored products is attracting a wide demographic. E-commerce channels are also broadening market accessibility and reach.

United Kingdom (CAGR: 4.6%)
The U.K. market remains rooted in a love for traditional licorice while welcoming gluten-free and reduced-sugar variants. A strong presence of established candy brands enhances market competitiveness.

European Union (CAGR: 4.7%)
The EU is the largest licorice candy market globally. Germany, Sweden, and the Netherlands lead consumption, with strong retail networks and growing interest in functional confectionery propelling growth.

Japan (CAGR: 4.8%)
Japanese consumers are increasingly drawn to herbal and functional confections, including licorice with matcha or fruit flavors. Retail availability and growing awareness of health benefits are boosting demand.

South Korea (CAGR: 5.0%)
South Korea is emerging as a dynamic licorice candy market, driven by interest in herbal sweets and gourmet flavors. The fusion of licorice into desserts and beverages is also gaining traction.

Competition Outlook:

The licorice candy market features a mix of established brands and innovative startups. Key players are focusing on product innovation, clean-label positioning, and flavor diversification to maintain competitiveness. Notable brands are also expanding their e-commerce footprint to reach health-conscious consumers directly. The market is characterized by moderate consolidation, with players exploring strategic partnerships, acquisitions, and regional expansions to bolster their market share.

Major market participants include:

  • Haribo GmbH & Co. KG
  • Hershey Co.
  • Cloetta AB
  • RJ’s Licorice
  • Gimbal’s Fine Candies
  • Kalfany Süße Werbung GmbH & Co. KG
  • Wiley Wallaby

As the licorice candy market continues to evolve, the focus will remain on aligning product offerings with changing consumer tastes, health trends, and sustainability expectations.

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